In my presentations to new potential customers, I've seen so many of
them view us as "alternative" solutions providers. I love that
statement in so many ways. What is "alternative" anymore? I know there
was once an "alternative" classification to music, but once that became
mainstream, we moved into categories that better defined "different".
The point is, alternative has been a word used to define different, out
of the norm, which in many ways could make it seem ... weird.
Open
source technology is far from weird or different. The open source model
allows the ability to understand a solution down to its core and modify
it if it doesn't fit the business need. Collaboration, contributions
and dedication all allow for true innovation that is well above the
norm. Simply put, the term "alternative" paints a picture that a
company may be "going out in a limb" if they choose open-source.
In
actuality, we open source folks are an advantage. Our advantage is the
ability to pick and choose technologies and mold these technologies to
fit an existing business model. In more commercialized approaches,
businesses must change their ways to fit its new solutions. We have the
ability to grow when our clients say "I must grow," not when the next
upgrade is available for purchase.
In conclusion, to me it seems
far more alternative to adapt a business to purchased software than to
adapt the software to an already existing business.
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